Tundra gets ready with Super Bowl ads

Toyota is coming up with the Tundra in 2007. Toyota will be spending more than $100 million to tell the customers that it has redesigned the product. The ad blitz started with the series of ads during the Super Bowl broadcast.

According to Tom Shopoff, director of truck support services for Gulf States Toyota:

Some of our drivers will be leaving with their loads during the Super Bowl. We have 150 outlets and there are 600 vehicles already allocated. Since some shoppers may be new to the Tundra and might be skeptical, we wanted to make sure that at least one truck had the big engine.

Toyota will be showcasing the latest version of the Tundra in the new series of ads. In the Super Bowl ads trucks are being displayed in situations that are considered extreme.

According to McCullough:

Our Hispanic campaign is critical to the success of this truck. If we don't get the Hispanic market to respond, we won't achieve our goals.

The company has also come out with a Spanish language ad specifically for the people of Spain. Two of such ads have been previewed by Toyota. The tag line of the ads is La nueva Tundra. Tan fuerte como el hombre que la maneja.

According to Farley:

We treated this launch like we're a challenger brand. We really were starting from scratch. We're not assuming anything. We have a chip on our shoulder and we're going to go after this business.